This week, I’ve begun working on a PR campaign of my own regarding Loyola University Chicago’s new School of Communication (SOC). As a senior studying advertising & public relations in the school, I am now working to increase awareness of our SOC as a project for my PR & Social Media class.

While searching for a bit of situation analysis research via the Web today, I stumbled upon a great post regarding several misconceptions about social media as well as some important data regarding its impact to a brand.

Check out this article from The Next Web Blog, which is “an international source of bite size news, profiles, discussion and humour for the internet professional and individuals passionate about the web.”

These ideas are beneficial to keep in mind as I work on towards my own campaign, aiming to develop a distinct image of Loyola’s School of Communication.  What are some other ideas or methods regarding social media to keep in mind while developing an awareness campaign or building a brand?

Check out the article here:

http://thenextweb.com/2009/09/30/top-misconceptions-social-media/