according to emily zager…

TGI Friday’s, Facebook and Free Hamburgers

Posted on: September 16, 2009

Popular restaurant chain TGI Friday’s recent utilization of  social media and marketing skills caught my eye within the past few weeks.  The restaurant began launching viral videos on the Web and airing television commercials featuring “Woody,” an average Joe character offering a free burger coupon to the first 500,000 Facebookers to become a “fan” of him on the monster social networking site.

As an active member on Facebook, I became a “fan” of Woody before the 500,000 member mark was drawn. However, according to the article below, the restaurant chain has extended the opportunity to the first 1 million people due to a backlash of fans declaring the marketing scheme as false advertising and miscommunication.  Overall, I’m impressed with TGI Friday’s PR efforts – the attention received due to digital media, social networking sites, Twitter and YouTube demonstrates how forward-thinking their agency is, as well as how important it is to creatively distinguish one’s brand. Also, it shows how quick a company or agency needs to be on its feet when the target market speaks up.

I’m looking forward to my Jack Daniel’s burger. Hopefully the coupon comes through.


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Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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