according to emily zager…

Social Media and Corporate Culture

Posted on: October 28, 2009

I found a great article posted yesterday on the Chicago Tribune website discussing the way older and well-established company executives are seeking the assistance of their younger employees and coworkers to discuss the facets of social media. My Facebook-addicted generation definitely has an upper hand in regards to acclimating to the constantly evolving realm of social networking sites and digitally complex media vehicles.

The article explores how workers at a local Chicago PR firm are equipping themselves with the knowledge necessary to conquer Web 2.0 – through the help of junior associates and 20-somethings who are already comfortable and ahead of the curve with the technology.  The individuals set to graduate within the next few years will have a great opportunity to connect with their fellow employees, teammates and departments towards a common goal – to utilize and value social media, instead of fearing it.  I personally can’t wait to get my feet wet when I begin my career while implementing the skill set I’ve been acquiring at Loyola.

Check out the article here, it’s an insightful read.

And here’s a fun little illustration that I’ll leave you with this evening:

Great cartoon.


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Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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my calendar…

October 2009
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