according to emily zager…

Branding: so who am I?

Posted on: March 25, 2011

Hey readers. I thought I’d take this week to post something a little different. In today’s world, the right kind of branding is key, regardless of the size or location of your company, product or service.  Most importantly, that goes for you as an individual as well. So, as a budding professional, I’m going to take the opportunity to share my resume with you. Feel free to comment, add suggestions or offer any sort of feedback you like. I hope you can learn a little bit about me on a more personal level today. I’ll be back ASAP with a good PR post for you, promise. -E



Loyola University Chicago – Chicago, IL

  • Bachelor of Arts in Advertising and Public Relations, May 2010
  • Minor degrees in Spanish and Dance
  • Dean’s List (2009)


Public Service Communication – Fall 2009

  • Team Leader: Partnered with the Lincoln Park Community Shelter in Chicago, Illinois, to create and execute an original multifaceted PR campaign promoting the non-profit organization’s 25th Anniversary celebration
  • Created original press kit materials, including press releases, media alerts, pitches and media lists to generate awareness for the non-profit’s major gala event
  • Interacted and collaborated with board members over several months to inform the community of the non-profit organization

Public Relations and New Media – Fall 2009

  • Successfully developed and implemented a unique social digital strategy and campaign for Loyola University Chicago’s School of Communication
  • Reached out to prospective students and the Chicago community while enhancing the university’s professional reputation on Twitter


Danceworks – Milwaukee, WI (February 2011 – Present)

  • Assistant dance instructor with the company’s Performance Outreach Program (“Mad Hot Ballroom and Tap”)
  • Company ambassador, promoting the brand, values and mission of the company as a community-centered organization while helping area 6th grade students to cultivate an appreciation of dance

The Walt Disney Company: College Program – Orlando, FL (June 2010 – January 2011)

  • Gained understanding of the Disney brand promoting teamwork, diversity and quality service in all areas.
  • Expanded communication and guest relations skills as a Character Performer participating in parades, productions, and media events.
  • Selected to perform and prominently featured in Disney’s 2010 Christmas Day Parade (nationally televised on ABC). Featured dancer in Mariah Carey’s closing production performance.

Starcom MediaVest – Chicago, IL (January 2009 – April 2009)

  • Advertising intern with the Local Activation department and Center of Excellence Group
  • Contributed a weekly e-newsletter to media associates discussing up-to-date advertising articles and issues
  • Expanded knowledge of the media buying field by analyzing research and identifying rep firm coverage across Nielsen’s top 25 national markets
  • Gained knowledge of strategic planning by conducting an analysis of Super Bowl and Olympic media packages and market benchmarks for current and future buyer references and negotiations

Milwaukee County Parks – Milwaukee, WI (June 2008 – August 2009, Seasonal)

  • Park Worker III with experience in park and lakefront beautification
  • Demonstrated effective leadership and communication while supervising small groups.

Sentry – Hales Corners, WI and Franklin, WI (February 2006 – December 2008)

  • Demonstrated diligent listening skills and provided prompt accurate service to customers as a Deli Clerk

Abercrombie – Wauwatosa, WI and Chicago, IL (May 2006 – May 2008)

  • Brand Rep and Impact Team Member with seasonal experience in brand promotions, customer sales and retail
  • Excellent work ethic and ability to work independently with minimal supervision

Bluemel’s – Greenfield, WI (June 2007 – August 2007)

  • Proactively established relationships with customers by scheduling orders as a Cashier & Floral Shop Assistant

Loyola Annual Phonathon – Chicago, IL (January 2007 – May 2007)

  • Connected with alumni, parents and potential donors as a Student Caller to fund-raise for the University


  • Microsoft Office (Word, Excel, Outlook, PowerPoint) and data entry (SQAD, Tapscan and Brandguard software programs)
  • Google Analytics, WordPress, Twitter, LinkedIn, Facebook


Loyola Tap Dance Team – Chicago, IL (April 2009 – May 2010)

  • Advertising and Public Relations Chair and Official Team Logo Designer

“Dance Chance” – Chicago, IL (May 2010)

  • Crafted and performed an original dance work as a featured choreographer for Danceworks Chicago

Loyola Dance Team – Chicago, IL (September 2006 – May 2007)


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Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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my calendar…

March 2011
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