according to emily zager…

Archive for October 2011

It seems like every time I read the news or peruse the digital sphere, Apple takes over the headlines with announcements or a glimpse of a new product. This time around, the press the company has been receiving is – gasp – leaning to the controversial and unexpected side. I came across this article via Computerworld this afternoon that puts it perfectly: buzzkill. Apple, are you leaving your customers and fans feeling a little sour today?

iWant or iCanWait?

For those of you who haven’t heard or stumbled upon the news yet, Apple is going ahead with the launch of the iPhone 4Gs, leaving many loyal consumers dissapointed. Talks of a potential iPhone 5 have been dominating the social sphere in the past few weeks – but the technology and product will not be taking shape, at least at this present time.

Author Gregg Keizer writes, “According to Bellevue, Wash.-based Visible Technologies, 69% of the comments it tracked on Twitter concerning the iPhone 4S were negative, a turn-around from what the company said were usually “rave” reviews for Apple and its product introductions.”

The majority of my technological products are Apple and I’m an avid follower and participant on Twitter. I have definitely noticed the sarcasm, rants and general disdain for this development, and can see where some individuals are coming from. I agree that it’s uncharacteristic to witness a harsher response from the community.

Sidenote: pleasant news for those who belong to the Sprint family. Consumers reap the ultimate rewards of this development with the ability to secure an unlimited data plan. I’m a loyal Verizon chick so I won’t be persuaded… yet. I guess I’ll hold out for hopes of the elusive Number 5… someday. It’ll come, people! All things in due time.

What are your thoughts? Do you think Apple’s announcement and the discussions over 4S will hinder the company’s success in this endeavor?


Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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