according to emily zager…

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As a lifelong performer, it’s been interesting to observe how dance has become a driving force in popular culture. The movement continues to expand, flourish and grow.  A snapshot of today shows how mainstream media embraces the diversity and energy of dance styles in movies, reality television shows and other outlets.

The struggles, feats and successes of dance have been featured in movies such as  “Save The Last Dance,” “Center Stage,” and “Step Up.” Hollywood actress Jessica Alba portrayed an up-and-coming choreographer in “Honey.” Recently, the representation of drama and classical ballet earned dance thriller “Black Swan” Oscar nominations and awards while impacting audiences worldwide.

Seasoned artists and dance crews across the country compete and showcase their talents and personalities season by season on major networks such as Fox and MTV.  Popular and prominent companies like Apple are known for utilizing dance in memorable advertisements. Who doesn’t enjoy the AT&T flash mob commercial?

It’s exciting to see how outreach and marketing efforts are broadening audiences and enlightening people of all ages to a skillful, inviting and evolving art form.  Dance in movies and media has certainly come a long way since “American Bandstand,” “Fame” and “Soul Train,” and some of these beloved blasts from the past have been recreated (“Hairspray” and “Footloose”). Years later the premise is still the same: Style, attitude, confidence and a willingness to put it all on the line prevail.

However, a more competitive edge has been added to the mix – which only heightens the excitement and dynamics of dance in media. Today, audiences young and old have a say in the fates of performers on reality shows such as “So You Think You Can Dance,” “Dancing With The Stars,” and MTV’s “America’s Best Dance Crew.” A nation of observers deem who is worthy to compete and continue to fame and glory through phone calls, text messages and voting online.  Social networking communities unite to discuss and dissect episodes and results of shows.

The ratings are high for these shows, and today’s media allows for the exposure of an endless spectrum of dance styles ranging from contemporary jazz, salsa, the waltz and break dancing.  The humor, the talent, the tears, frustrations and triumphs – all displayed from contestants and hopeful individuals, front and center on your TV screen.

What aspects of dance and performance in media excite or inspire you the most?

So, I’m pretty excited about the event planning and PR I’ve been doing lately at one of Milwaukee’s coolest dance destinations, Wherehouse.  Check out our latest press release for July!

Wherehouse/Hot Water - Where Dance Lives

“Party Rock” Thursdays & Milwaukee Meltdown at Hot Water/Wherehouse Nightclub

[July7th- July 28th]

ATTN: Dance enthusiasts, performers, music aficionados and party rockers!

Hot Water/WHEREHOUSE invites you to participate in a fresh and energetic Thursday night entertainment experience! Beginning on July 7, Wherehouse Nightclub will be transforming the Thursday nightlife scene into the ultimate celebration of dance. Milwaukee Magazine affirms that “this large converted warehouse on the far east end of National Avenue overlooking the KK River will wow you” (

Voted WISN’s Number One Dance Party in 2010, dancers and club enthusiasts have been attracted to the attractive, “industrial chic”  interior design of the 5,000 square-foot facility. The Walker’s Point destination also encompasses a 1,500 square-foot dance floor, modern lightning and an elevated VIP area.  Wherehouse offers lively performers, bright visualizations and a state-of-the-art sound system.

On Thursday evenings, Wherehouse will be providing free dance lessons beginning at 10:00 PM, complete with a different style of choreography and a medley of drink specials each week.  Thursday nights will also showcase Chris Varakas, D-On, Glamour and a rotation of Milwaukee’s favorite Party Rock DJs. July 7th’s “Party Rock” will kick off MILWAUKEE MELTDOWN, a four-week competition for dance crews sponsored by Red Bull and in collaboration with Tru Skool, a youth arts education and community service program ( Competitions will be held each Thursday night at the club until one Milwaukee team is declared a victor.

Wherehouse will be celebrating the crowning of the champion on July 28 with a featured performance from Enigma Dance Kru, a popular dance group from Season One of MTV’s America’s Best Dance Crew ( The event will also feature energetic DJ Juiceboxxx (, as well as special guest host “Mijo” of Motion Disorderz Dance Crew, the winner of the 2010 BC1 Red Bull Cypher One Breakdancing Championship.

WHEREHOUSE is a vibrant and engaging must-see for the dance community of Milwaukee.  Owner Paul Mueller, General Manager Adam Smith and his crew are ecstatic to offer a truly unique Thursday night experience at the destination Where Dance Lives!

For additional information, please refer to our website at

The Hot Water/Wherehouse Team
818 S. Water Street
Milwaukee, WI 53204
Office Phone: (414) 383-7593

Connect with Wherehouse’s official page on Facebook at and on Twitter at @Wherehouse1.

Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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