according to emily zager…

Posts Tagged ‘cupcakes

I came across a fun article yesterday in the Wall Street Journal discussing how a heightened presence in the social media realm has specifically impacted a bakery in New York. There’s something sweet in hearing how small businesses are becoming even more in tune with their consumers, eagerly willing to engage them in fresh and inviting ways.

I’m all about small businesses opening up communication to consumers and clients through the digital sphere. This article focuses on Spot Dessert Bar‘s recent social media campaign that, through strategic planning and the utilization of innovative ideas, has led to successful results. According to the article, “the shop has seen a 15% to 20% increase in sales since it started the social-media blitz” (Rex Ree, Spot Dessert Bar’s general manager). The local bakery succeeds in allowing its personality to shine while generating awareness through great branding and accessibility. I visited their Facebook page and the site offers a myriad of links, images of their products as well as news about discounts. It’s a well executed formula.

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Check out the article here. What local restaurants, businesses or shops utilize social media platforms successfully? What companies and services do you connect with via Facebook or Twitter?


Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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