according to emily zager…

Posts Tagged ‘New York Times

Stuart Elliott of the New York Times posted an interesting article yesterday discussing yet another marketing scheme via Denny’s.  The popular restaurant chain, known for their Grand Slams and other assorted All-American breakfasts, currently faces a little bit wrath due to a new promotional endeavor.  I’m all for innovative and unique reasons and methods to promote products and corporations, but when it comes to utilizing the anniversary of Ireland’s historical FAMINE?

Re-read that a few times.  Confused? I am.

I admit, though I’ve been exposed to Denny’s TV and radio advertisements, I haven’t bought in to them or made an appearance at a restaurant in a very long time.  As in… probably more than a decade or so… but I digress.  Denny’s is now popularly known for their publicity stunts promoting free breakfasts – remember the Super Bowl ad? Tempting, tempting.

Denny's Breakfast Promotions

The ads are often humorous, eye-catching and worthy of taking notice; I definitely had more than a share of friends taking part in the free-food adventure.  Although I don’t have a Denny’s in my vicinity to snatch up some free eggs and pancakes, this new pitch has rubbed me the wrong way like many of my fellow consumers.

Elliott writes that the spot’s purpose is ” to recognize the 150th anniversary of the end of the Irish famine, Denny’s would serve French fries and pancakes in all-you-can-eat portions.”

Yum, but… come again? Put the bacon down and get back to the drawing board.

Like the majority of well-known corporations, businesses and chains today, Denny’s facilitated Web 2.0 the best way they know how by infiltrating Facebook and other social media embassies to spread the word about this new promotional stunt. I’m not a fan of the restaurant chain on Facebook, but as a pretty active presence on Twitter, I looked into see if anybody was buzzing about the endeavor:

Twitter results image

Results for "Denny's" search via Twitter, 3/6/10

Side thought: funny this is occurring as St. Patty’s day looms right around the corner. Sorry, Denny’s, whether or not that was a purposeful decision, this is just all executed in bad taste. I’m  glad the chain has attempted to apologize (check out the article for more information)… but let this serve as a lesson for companies out there that encouraging a wee bit more of research and tact before putting something like this into motion doesn’t hurt anybody.

Thoughts? Complaints? Anybody hungry?

Irish Countryside

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Early last week I began utilizing RSS feeds and Google Reader for the first time.  At first I was thrown off by the whole RSS-thing, but realized it can be pretty helpful and easy.  In fact, I had never really dealt with anything RSS-related – ever – until learning about the purpose and resourcesfulness of the web-feed system. I guess I’ve been really behind the times while continuing to “bookmark” my favorite websites near the top of my Firefox web brower.  But, it’s finally time to get with the program. I’m definitely all for simple structuring, easy-to-grasp customization and pinpointing my favorite online blogs, information and resources. (By the way, I’m a Virgo- organization is like chocolate for me.)

To begin my adventure with creating custom RSS feeds, I took a look at Ad Age’s Power 150 marketing blogs, and selected a handful of them to personally follow. I linked their RSS feeds directly into my Google Reader, and now receive up-todate notifications of new blogposts without having to ‘manually’ search for them myself. (I’m also a college student – I’m short on time and have a tendency to have a bout of laziness.)

I’ve begun following Social Media Explorer (#1), [chrisbrogan.com] (#4), Logic+Emotion (#11), Web Strategy by Jeremiah (#23), a shel of my former self (#33), among several others. I’ve started browsing through each thought leader’s blogs and have taken a liking to reading up on their diverse opinions, words of advice as well as comments on the current social media outlook.

I’ve also selected RSS feeds from several sites that I personally enjoy:  Foodista, Disney News, Dancehelp.com, PR Week’s US News, the New York Times, and the Green Bay Packers. (Milwaukee, WI – born and raised. No apologies.)

I think my only issue is being able to sift through all of my notifications.  I’m got feed coming directly from  25 sites as of today. I’d have to compare keeping up with my Google Reader is similar to checking my email accounts. Overall, working on these online activities will aid me in climbing the social technographics ladder. It’s my goal to become more of a creator – publishing blog posts, uploading videos and writing stories. I’m definitely a spectator and joiner when it comes to Web ventures, but think it’s more beneficial to get your voice out there by taking an active stance. What’s your position on the ladder?


Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

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