according to emily zager…

Posts Tagged ‘recruiting

A couple of weeks ago I touched on the importance of branding and the marketing of an individual, product, service or business.  I’ve been impressed lately with the level of creativity or craftiness that companies have been displaying in attempts to stay ahead of the competition. It’s still a tough economy out there – that goes without saying – and tried-and-true PR methods and publicity stunts just aren’t making the cut anymore. The more interactive, attention-grabbing and zany the branding initiative, the better.

Now, I’ve never been a FarmVille disciple on Facebook (the most I’ve gotten involved in, apps-wise, involved an intense, monthlong Family Feud obsession). As far as publicity and connecting with a target market, I have to hand it to Lady Gaga.  She managed to tweak the FarmVille craze and make it her own, while integrating her new album.  The online game recently debuted and helped catapult her Born This Way album sales into platinum results.

GagaVille.

I came across an article today in the Wall Street Journal discussing popular hotel chain Marriott’s attemps to delve into a similar endeavor.  The article, written by Alexandra Berzon, states: “Unlike Zynga Inc.’s ‘Farmville,’ which was developed as a revenue-generating game, Marriott’s title is part of an emerging trend of using computer games for recruiting.”

The article also states that Marriott “has the challenge of attracting newcomers to around 50,000 hotel positions this year.” I’m intrigued by the development of this game since it revolves around an actual company and its motives are honest and upfront.  Marriott seems to be utilizing online gaming to get the word out about its organization while simulating what it’s like to actually participate in a section of the company.

I wonder if this will catch on with other companies, especially ones outside of the hospitality industry. It’s an interesting attempt to reach out to potential employees, but at the end of the day a game is only a game….

What are your thoughts about integrating branding & PR initiatives with online gaming? Do you think this an effective marketing scheme?

Marriott Hotels

Advertisements

Emily received her BA in Advertising & Public Relations from Loyola University Chicago in May 2010. She is inquisitive by nature and loves to surround herself with new situations, people and the world around her.

Emily is a lifelong dancer, a current ballroom dance instructor, and lover of all things social media. She's currently searching for a new career opportunity in PR, event planning or advertising. Take a peek at her musings about media, branding & the PR indsutry.

Follow me on Twitter!

My del.icio.us.

my calendar…

November 2017
M T W T F S S
« Oct    
 12345
6789101112
13141516171819
20212223242526
27282930  

Archives…